CRO & funnels
Conversion Rate Optimization: Get More Leads From the Traffic You Already Have
Doubling your traffic is expensive. Doubling your conversion rate costs a fraction of that and delivers the same result. Scaling Ray's CRO services find where visitors drop off and fix it, with data, not guesses.
Our Conversion Rate Optimization Services
Funnel Analysis
Mapping every step from first visit to closed deal and finding where people leave.
Landing Page Optimization
Headlines, layout, forms, proof and calls to action tested for measurable lift.
A/B and Multivariate Testing
Structured experiments with clear hypotheses and statistical significance.
User Behavior Analysis
Heatmaps, session recordings and scroll depth to see what visitors actually do.
Form and Checkout Optimization
Reducing friction where it matters most: the moment someone decides to contact or buy.
Analytics and Tracking Setup
GA4, Tag Manager and dashboards that show conversion by source, page and device.
Common Conversion Killers We Fix
- Homepage headline that describes the company instead of the customer's problem
- Six calls to action on one page, so none of them get clicked
- Forms asking for 12 fields when 4 would do
- No proof (reviews, logos, results) near the decision point
- Mobile layouts that hide the button below three screens of content
- Pages that load in 5 seconds
- Pricing hidden behind “contact us” when the market expects transparency
Our CRO Process
- 01
Audit
Analytics review, funnel mapping, heuristic evaluation, user behavior data.
- 02
Prioritize
Issues ranked by potential impact and effort.
- 03
Hypothesize
Each test has a reason, a change and an expected result.
- 04
Test
Run experiments long enough to reach significance.
- 05
Implement
Winners go live. Losers teach us something.
- 06
Repeat
Monthly test cycles.
CRO FAQs
Related
Find Out Where Your Visitors Are Leaving
Free conversion audit: the top three leaks in your funnel and how to fix them.