Scaling RayScaling Ray

Web development services

Web Development Services Built for Speed, Security and Search

A good design is only half the job. If the site loads in four seconds, breaks on an iPhone, or can't be edited without a developer, it will cost you leads every day. Scaling Ray builds websites that load fast, rank well and let your team update content without calling anyone.

Our Web Development Services

  • WordPress Development

    Custom themes built from scratch — no bloated multipurpose templates. Clean code, minimal plugins, editable with the block editor. Ideal for content-heavy B2B sites and blogs that need to rank.

  • Webflow Development

    For teams that want a fast, visually polished site with an easy editor and no plugin maintenance. We build fully custom Webflow sites with CMS collections, interactions and integrations.

  • Shopify and Ecommerce Development

    Online stores that load quickly and convert. Custom Shopify themes, product page optimization, checkout improvements and app integrations.

  • Custom Web Applications

    When a CMS isn't enough: client portals, calculators, booking systems, dashboards and integrations built with modern frameworks (React, Next.js, Node, Laravel).

  • Landing Page Development

    High-speed, single-purpose pages for Google Ads, Meta Ads and email campaigns. Built to be tested and duplicated quickly.

  • Website Migration and Replatforming

    Moving from an old CMS, a slow host or a broken theme. Content, URLs and rankings preserved.

  • Website Maintenance and Support

    Updates, backups, security monitoring, uptime checks and small content changes on a monthly plan.

What Every Scaling Ray Website Includes

  • Page speed optimization

    Target: loads in under 2 seconds on mobile. Compressed images, minimal scripts, proper caching.

  • Core Web Vitals compliance

    LCP, INP and CLS tuned to pass Google's thresholds.

  • Technical SEO built in

    Clean URL structure, schema markup, XML sitemap, proper heading tags, optimized meta fields.

  • Security hardening

    SSL, firewall configuration, login protection, regular updates.

  • Accessibility basics

    WCAG-aware color contrast, alt text, keyboard navigation.

  • Analytics and tracking

    Google Analytics 4, Google Tag Manager, conversion events and call tracking set up and tested.

  • CRM and tool integrations

    HubSpot, Salesforce, Mailchimp, Calendly, Zapier and more.

  • Training

    A recorded walkthrough so your team can edit pages, publish posts and update images.

Our Web Development Process

  1. 01

    Technical scoping

    Platform choice, integrations, hosting, and a fixed quote.

  2. 02

    Development environment setup

    Staging site, version control, backups.

  3. 03

    Build

    Templates first, then pages, then functionality. Weekly progress links.

  4. 04

    Quality assurance

    Cross-browser testing, mobile testing, speed testing, form testing, SEO checklist.

  5. 05

    Launch

    DNS, redirects, search console submission, monitoring.

  6. 06

    Post-launch support

    30 days of fixes included on every project.

Which Platform Is Right for You?

We'll recommend the right platform for your goals, not the one we happen to prefer.

NeedOur recommendation
Content-heavy B2B site, blog, SEO focusWordPress
Marketing site with a small team and no dev resourcesWebflow
Online storeShopify
Custom functionality, portals, toolsCustom (React / Next.js / Laravel)
Fast campaign landing pagesWebflow or custom static

Why Businesses Choose Scaling Ray for Web Development

  • Built for marketing from day one

    Our developers work alongside our SEO and ads teams. Tracking, landing page templates and content structure are planned before the first line of code.

  • No plugin sprawl

    Fewer plugins means faster pages and fewer security holes.

  • You own the code

    Full access to hosting, repositories and admin accounts from day one.

  • Clear pricing

    Fixed quotes for projects. Monthly plans for maintenance. No surprise invoices.

  • Long-term partner

    Most of our development clients stay with us for marketing, hosting or ongoing improvements.

Web Development FAQs

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We'll check your site's speed, security, mobile experience and technical SEO, and send you a short report with priorities.