IT services
Marketing and Web Design for IT Services and Software Development Companies
Your prospects are searching for “custom software development company” and “app development agency” right now. They're comparing five websites. Yours needs to make the shortlist and then make the call easy. Scaling Ray helps IT services firms, software development companies and dev shops win more qualified project inquiries through websites that build credibility, SEO that ranks for service terms, and outbound that reaches CTOs and founders directly.
What We Do for IT Services Companies
Website design and development
Service pages that rank, case studies that prove capability, and a site that matches the quality of your proposals.
Web developmentSEO
Ranking for service + location and service + industry terms, plus technology-specific pages (React development, Flutter apps, AI development).
SEOGoogle Ads
Search campaigns for high-intent service terms, with dedicated landing pages per service.
AdsOutbound lead generation
LinkedIn and email outreach to CTOs, VPs of Engineering and founders who need external capacity.
Lead generationSales enablement
Case study formats, proposal templates and follow-up sequences.
IT Services Marketing Problems We Solve
- The website lists 40 services and ranks for none of them
- Leads come from referrals only; nothing predictable
- Ads bring in $500 projects, not $50,000 ones
- Case studies exist but nobody can find them
- Outbound is being done by developers in between sprints
How We Measure Success
Qualified inquiries per month, average project value of inbound leads, cost per qualified lead, and share of pipeline from non-referral sources.
IT Services FAQs
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Get Your Marketing Audit
We'll tell you whether the site, the SEO, the ads or the outbound is the first lever — in writing, in two business days.