Portfolio

Work That Made a Difference to the Numbers

Every project below had a goal. Here's what we built and what happened.

SaaS · Web design, Development, SEO
Northline
The problem: A Series A analytics platform with a brochure site that explained features, not value — and ranked for none of the category terms buyers actually search.
What we did: Rebuilt the site around value-before-features product pages, a pricing page that didn't hide, and a cluster of comparison and “alternative to” pages. Technical SEO shipped with the launch, not as a follow-up.
Organic leads up 140% in 6 months
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IT Services · Web development, Google Ads, Lead generation
Helixforge
The problem: A 40-person software development company living on referrals. Ads brought $500 tire-kickers. The website listed 40 services and ranked for none of them.
What we did: Narrowed positioning to three service lines, built dedicated landing pages per service, rebuilt tracking, and launched LinkedIn plus email outbound to CTOs who had just raised or were hiring.
Cost per lead cut from $180 to $62
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Financial Services · Web design, SEO, Email automation
Meridian Ledger
The problem: An RIA whose site looked like every other firm's. Referrals were steady, growth was flat, and compliance review killed every campaign.
What we did: A trust-first redesign with credentials and proof in the right places, local and service SEO, and educational nurture sequences with a compliance checkpoint in the workflow.
Qualified inquiries 3.4× after the rebuild
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